Hookspec / Trucking & freight
Video ads for truck dispatch services
Dispatch services sell trust to owner-operators who have been burned. A talking-head ad that explains exactly what you do for your percentage beats a logo on a highway every time.
Who the ad talks to: Owner-operators with their own authority who are spending their evenings on load boards.
A day on your desk
One idea, shown not told. Word-by-word captions. Real footage look, no stock-photo smell.
Your logo. One line. One thing to do.
One of the angles below, as a storyboard
Where truck dispatch ads leak
- 1
'We find you the best loads' is what every dispatcher says. It's not an ad, it's a job title.
- 2
Percentage fees feel expensive until the driver sees what they get for it. Most ads never show it.
- 3
Drivers have been ghosted by a dispatcher before. Nothing in the creative addresses that.
Angles I’d test first
Your free spec ad takes one of these. A retainer works through all of them and whatever the numbers point at next.
- 1
A day on your desk
Walk through one truck's week: negotiating, paperwork, detention, check calls. Shows the work behind the percentage.
- 2
The load-board evening
Open on a driver at 10pm scrolling loads in a truck stop. Close on what changes when someone else does that.
- 3
How we get you off the phone
Broker calls, rate confirmations, lumper receipts. The admin angle nobody else runs.
How it works
- 1
Send me your website and your Ad Library link.
- 2
Within a week you get a 9:16 video, captions and end card included, reviewed by me.
- 3
Run it on your own account. If it wins, I make you eight to ten a month. If not, keep it anyway.
Questions from truck dispatch owners
- Can the ad be aimed at a specific trailer type?
- Yes. Dry van, reefer, flatbed, power-only: tell me which drivers you want and I'll write for them.
- Will you name my fee?
- Only if you want me to, and only the real number.
- Something else?
- The general questions are on the homepage, or write ed@madeyouanad.com.
Get a free truck dispatch ad
I’ll look at your site and your current ads and reply within one business day.