Hookspec / Trucking & freight
Video ads for freight factoring companies
Owner-operators scroll Facebook in the sleeper between loads. Your ad competes with a hundred other factoring offers that all promise 'same-day funding'. We make the one that sounds like it was written by someone who's dispatched a truck.
Who the ad talks to: Owner-operators and small fleets, one to ten trucks, who are tired of waiting 45 days on a broker.
The 45-day math
One idea, shown not told. Word-by-word captions. Real footage look, no stock-photo smell.
Your logo. One line. One thing to do.
One of the angles below, as a storyboard
Where freight factoring ads leak
- 1
Every factoring ad says 'no hidden fees' and 'fast funding', so none of them mean anything.
- 2
Rates and reserves are explained like a bank brochure instead of in trucker terms.
- 3
The ad is a stock photo of a highway. Drivers can smell it.
Angles I’d test first
Your free spec ad takes one of these. A retainer works through all of them and whatever the numbers point at next.
- 1
The 45-day math
Show a real invoice timeline: delivered Monday, paid in six weeks, versus paid Tuesday. Numbers do the selling.
- 2
What 'non-recourse' actually means
A 20-second plain-English explainer. Educational ads earn trust with a skeptical audience.
- 3
Fuel card as the hook
Lead with the fuel discount, close on factoring. Starts with the thing a driver already wants.
How it works
- 1
Send me your website and your Ad Library link.
- 2
Within a week you get a 9:16 video, captions and end card included, reviewed by me.
- 3
Run it on your own account. If it wins, I make you eight to ten a month. If not, keep it anyway.
Questions from freight factoring owners
- Do you understand the trucking side?
- Yes. I build a trucking-rate product in my other life and talk to carriers every week. Trucking is one of the two niches I work in on purpose.
- Can you avoid making rate promises?
- I won't put a rate in an ad unless you give me the exact number and terms you can honor.
- Something else?
- The general questions are on the homepage, or write ed@madeyouanad.com.
Get a free freight factoring ad
I’ll look at your site and your current ads and reply within one business day.