Hookspec / Home services
Video ads for roofing companies
Storm season is a sprint and the rest of the year is a grind. Your Meta ads need fresh creative faster than a crew can film it. I make the videos so you can keep testing.
Who the ad talks to: Homeowners deciding between three quotes, and property managers who need a roof done without drama.
The free inspection, shown not told
One idea, shown not told. Word-by-word captions. Real footage look, no stock-photo smell.
Your logo. One line. One thing to do.
One of the angles below, as a storyboard
Where roofing ads leak
- 1
One drone clip has been running for eight months and the cost per lead keeps climbing.
- 2
Every ad opens the same way: a logo, a truck, a phone number. Nobody stops scrolling for that.
- 3
Financing, warranty, and inspection offers all get one generic ad instead of one each.
Angles I’d test first
Your free spec ad takes one of these. A retainer works through all of them and whatever the numbers point at next.
- 1
The free inspection, shown not told
A 20-second walk through what an inspection actually catches, ending on the offer. Educational hooks earn the click without discounting.
- 2
Insurance-claim confusion
Open on the moment a homeowner stares at an adjuster letter. Position you as the one who handles the paperwork.
- 3
Before the storm, not after
Seasonal pre-emptive angle for the weeks before hail and wind season, when nobody else is advertising.
How it works
- 1
Send me your website and your Ad Library link.
- 2
Within a week you get a 9:16 video, captions and end card included, reviewed by me.
- 3
Run it on your own account. If it wins, I make you eight to ten a month. If not, keep it anyway.
Questions from roofing owners
- Do you need footage of my crews?
- No. I work from your website, your existing ads, and AI-generated footage. If you have real job-site photos or clips, I can use them as references and the ad will look more like you.
- Can the ad mention my financing offer?
- Yes, as long as it's what you actually offer. I'll use your exact terms and won't invent rates.
- Something else?
- The general questions are on the homepage, or write ed@madeyouanad.com.
Get a free roofing ad
I’ll look at your site and your current ads and reply within one business day.