For roofers, HVAC and plumbing companies, and trucking businesses already running Meta ads.
I make the video ads. You run them. Pay me only if you keep me.
Hookspec is one person and a set of AI video tools. Send me your website and your Ad Library link and I’ll make you a spec ad, free, built for the people who actually buy from you. If it beats what you’re running, I’ll make you eight to ten a month.
Your roof has been sending you a bill since 2014.
One idea, shown not told. Word-by-word captions. Real footage look, no stock-photo smell.
Your logo. One line. One thing to do.
What a spec ad is built from
How it works
- 1
Send me two links
Your website and your Meta Ad Library page. That's the whole intake. I read both, work out who actually buys from you, and where the current creative is losing them.
- 2
I make you a spec ad
A 9:16 video, fifteen to thirty seconds, captions and end card included. AI models do the footage. I write the angle, direct the generation, and throw out most of what comes back before you see the one that's left.
- 3
You run it on your own account
Same audience, same budget as your current ad, for a few days. If it wins, I'll make you eight to ten more a month. If it doesn't, keep it anyway and we're done. No invoice either way.
Trades I work in
Two industries on purpose. Each page lists the angles I’d test first.
Work
Only ads clients have said I can show. For samples in your trade, email me and I’ll send a private link.
Spec ads are made for one company and belong to that company, so they don’t go on a public page unless the owner says yes. Nobody has said yes yet. Until then, the closest thing to a portfolio is the angle list on each trade page, and a sample I can send you directly.
Recently made: HVAC surge-protection spot for storm season · roofing free-inspection walkthrough · “the quote you didn’t need” second-opinion ad.
Pricing
Start free. Pay for volume once you’ve watched a video win on your own account.
| Spec ad | One video, made for your business No card, no call, no strings | Free |
| Trial pack | Three videos on three angles, one-time Delivered within a week | from $300 |
| Retainer | Eight to ten videos a month, hooks tracked and rotated Month to month. Cancel any time. | from $1,000 / mo |
I take on a handful of accounts at a time so each one gets real attention. After six months together, larger accounts can move to a percentage of ad spend instead of a flat fee.
Things I won’t do
AI makes it cheap to fake things. Not faking them is most of what you’re paying for.
- No fake customers
- No invented names, faces, reviews, or testimonials. If a real customer said it, I'll use it word for word with their first name.
- No claims you didn't make
- If a number or a promise isn't on your website or in your own words, it doesn't go in the ad.
- No guarantee a video wins
- Most ad creative loses. That's the whole reason to test a lot of it cheaply. I sell volume, not miracles.
- No hiding the tools
- Ask which models made your video and I'll tell you. Everything still goes through my eyes before yours.
- No lock-in
- You own every file the day it's delivered. Run it anywhere, cut it up, keep it if you leave.
From Ed
I’m Ed. I build software for trucking companies, which means I’ve spent a lot of time watching freight and home-services ads and thinking most of them are the same ad. A logo, a truck, a phone number. Nobody stops scrolling for that.
The video models got good enough this year that one person can make a real ad in an afternoon, and then make five variations of it to find out which hook works. That’s Hookspec. I’m the person. The models do the footage. Every cut goes through my eyes before it goes to yours, and I’d rather send you nothing than send you something fake.
— Ed
Questions
Who is this for?+
Trucking-adjacent B2B (factoring, dispatch, driver recruiting, ELD, insurance) and local home-services companies (roofing, HVAC, plumbing, electrical) that already run Meta ads. If you aren't running ads yet, I'm not the right first step.
Why only those two?+
Because I know them. I build software for trucking companies in my other life, and home services is where most local video ad spend actually goes. Narrow beats generic.
Do you run the ads too?+
Not right now. You keep your ad account, your pixel, and your data. I do the one thing most accounts are starved of: enough fresh creative to test.
How long does the free ad take?+
Usually under a week from the day you send the links. I'll email if it's going to be longer.
What if I want changes?+
Say so. A spec ad gets one round of tweaks. On a retainer, revisions are part of the month.
Who owns the videos?+
You do, from the moment they're delivered.
Get your free ad
I’ll look at your site and your current ads and reply within one business day, with either a link to your video or a couple of quick questions.