Hookspec / Home services
Video ads for HVAC companies
Tune-up season, replacement season, emergency season. Each one needs its own ad, and most HVAC accounts run one creative all year. I make the rotation.
Who the ad talks to: Homeowners with a system past its tenth birthday, and anyone whose AC just died in July.
The $49 tune-up as a story
One idea, shown not told. Word-by-word captions. Real footage look, no stock-photo smell.
Your logo. One line. One thing to do.
One of the angles below, as a storyboard
Where hvac ads leak
- 1
The same 'schedule your tune-up' ad runs in January and July.
- 2
Replacement ads talk about SEER ratings when the buyer only cares about the monthly payment.
- 3
Emergency-service ads look like every competitor's, so the click goes to whoever is cheapest.
Angles I’d test first
Your free spec ad takes one of these. A retainer works through all of them and whatever the numbers point at next.
- 1
The $49 tune-up as a story
Show what a technician actually checks, in the order they check it. Removes the 'what's the catch' hesitation.
- 2
Replace before it dies
A calm, planned replacement versus a panicked one in a heat wave. Pre-sells the bigger ticket.
- 3
Same-day, and here's proof
A talking-head ad that walks through exactly what happens after the call. Specific beats 'fast and friendly'.
How it works
- 1
Send me your website and your Ad Library link.
- 2
Within a week you get a 9:16 video, captions and end card included, reviewed by me.
- 3
Run it on your own account. If it wins, I make you eight to ten a month. If not, keep it anyway.
Questions from hvac owners
- Can you make ads for both residential and commercial?
- Yes. Tell me which one you want the free ad for and I'll pick an angle for that buyer.
- Do you handle seasonal versions?
- That's the whole point of the retainer: a rotation that changes with the season instead of one ad all year.
- Something else?
- The general questions are on the homepage, or write ed@madeyouanad.com.
Get a free hvac ad
I’ll look at your site and your current ads and reply within one business day.